{"id":10990,"date":"2013-05-30T20:25:21","date_gmt":"2013-05-30T14:55:21","guid":{"rendered":"http:\/\/news.entecity.com\/?p=10990"},"modified":"2013-05-30T20:25:21","modified_gmt":"2013-05-30T14:55:21","slug":"flipkart-to-shutdown-its-flyte-music-service","status":"publish","type":"post","link":"https:\/\/entecity.com\/news\/flipkart-to-shutdown-its-flyte-music-service\/","title":{"rendered":"Flipkart to shutdown its Flyte music service"},"content":{"rendered":"<p>Online retailer <strong>Flipkart will shut down its nascent digital music store, Flyte<\/strong> due to problems of music piracy and micro-payments. Flipkart which launched its Flyte MP3 store in February 2012 will cease digital music sales on 17 June.<\/p>\n<p>\u201cWe set up Flyte MP3 a year back in what was an extremely nascent industry,\u201d said Mekin Maheshwari, head, digital media and payments. \u201cThe aim was to bring legal digital content to consumers in India. In a short span of time, we built a massive digital music catalogue at very affordable prices along with a loyal base of nearly 100,000 customers.\u201d<\/p>\n<p>The company also said that, there were problems with micro-payments and piracy and that the market was not ready yet for the service. Flipkart would re-enter at a later stage, it added. Users will be able to download any songs they already own until 18 August. Since the songs are DRM (digital rights management)-free, users can download them all to their computers and copy these to their music devices as well.<\/p>\n<p>Flyte was a unique service since at that time iTunes Store was not available in India. The store offered to sell a digital song for a price between Rs 6 to Rs 15. The songs were sold without any DRM which controls their use on behalf of copyright owners. Customers were able to play the songs downloaded from Flyte in any computer, smartphone or music player.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online retailer Flipkart will shut down its nascent digital music store, Flyte due to problems of music piracy and micro-payments. Flipkart which launched its Flyte MP3 store in February 2012 will cease digital music sales on 17 June. \u201cWe set up Flyte MP3 a year back in what was an extremely nascent industry,\u201d said Mekin [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":11014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[351],"class_list":["post-10990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-flipkart"],"_links":{"self":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts\/10990"}],"collection":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/comments?post=10990"}],"version-history":[{"count":0,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts\/10990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/media\/11014"}],"wp:attachment":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/media?parent=10990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/categories?post=10990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/tags?post=10990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}