The grapevine was live with the talks about an imminent merger between the largest Indian e-Store and the largest online Clothes retailer and it has just been confirmed!<\/p>\n
The historical acquisition of Myntra by Flipkart has created in one stroke, the largest online sales platform in India and achieved a level of consolidation that can create a sprawling online empire which may Amazon.in and Snapdeal in their wake.<\/p>\n
The acquisition that \u00a0might clock in upwards of $250million in cash and stock<\/strong><\/p><\/blockquote>\n
This potential acquisition that \u00a0might clock in upwards of $250million in cash and stock might as well be the biggest thing that might have ever happened in the e-commerce industry between two Indian companies. Myntra will continue to operate as a separate brand after the acquisition. Even though the integration process between the companies have started, how much of it will directly reflect in the respective websites or user experience are yet to be seen.<\/p>\n
To put things in perspective and to confirm it again, Flipkart just purchased Myntra! And the online power balance will never be the same again.\u00a0Flipkart had everything but a strong clothes sale line and Myntra has just covered that with a stellar customer base.<\/p>\n
The recent years has seen a boom in investor backed online e-commerce sites in India for everything between lens frames and diamond jewelry. In a much fragmented industry, the merger between the two of the most prominent can create a great opportunity for the founders to target the competitors with more focus and fire power.\u00a0 The marriage of the two big names can be a boost to the other e-commerce sites as well opening up scope for targeted sellers with custom products. And for eBay backed Snapdeal and Amazon.com, the joining of the Indian companies has upped the ante.<\/p>\n
For us consumers? We sure hope to get better deals when the competition goes stellar.<\/h3>\n
Flipkart,\u00a0 founded in 2007 as an online bookstore, was peerless in online sales of books, electronics and other merchandize and until Snapdeal and Amazon came in.<\/p>\n
Mytra.com was also founded in 2007 as a online product personalization store. In 2010 Myntra expanded into retail fashion and lifestyle products.<\/p>\n","protected":false},"excerpt":{"rendered":"
The grapevine was live with the talks about an imminent merger between the largest Indian e-Store and the largest online Clothes retailer and it has just been confirmed! The historical acquisition of Myntra by Flipkart has created in one stroke, the largest online sales platform in India and achieved a level of consolidation that can […]<\/p>\n","protected":false},"author":1,"featured_media":18376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[351,418],"class_list":["post-18375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-flipkart","tag-myntra"],"_links":{"self":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts\/18375"}],"collection":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/comments?post=18375"}],"version-history":[{"count":0,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts\/18375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/media\/18376"}],"wp:attachment":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/media?parent=18375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/categories?post=18375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/tags?post=18375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}