Soon state government will roll out a new outdoor advertisement policy\u00a0in a bid to increase safety and aesthetic of the city.<\/p>\n
The policy is aimed at freeing streets and stretches from hoardings and arches and to minimise accidents caused by them.<\/p><\/blockquote>\n
The policy is aimed at freeing streets and stretches from hoardings and arches and to minimise accidents caused by them. Under the new ad policy, ad hoardings and arches are not allowed on utility structures such as bus shelters, footpath, shoulder, carriageway, median and other landscaped areas. This is to increase the beauty and aesthetics of the city. Glossy advertisements will not be allowed on stage carriers and other vehicles. Mobile platforms will be allowed only during non-peak hours. That is from 11:30am to 3:30om and from 8:30pm to 7:30am.<\/p>\n
To increase safety of the motorists, outdoor advertisements would be allowed only on straight stretches and 100 m away from intersections and 50 m away from curves, side access roads and signals.<\/p>\n
To provide compensation in case of accidents due to ad installations, a wealth pool will be created.<\/p><\/blockquote>\n
To provide compensation in case of accidents due to installations, a wealth pool will be created. Advertising agencies will have to pay a refundable sum of Rs.5 lakh towards creation of the pool. In case of violations, the agency will be blacklisted. The monetary values will be updated every fifth year.<\/p>\n
The Kerala State Policy on Outdoor Advertising and Hazard Removal is on the lines of a policy implemented in Delhi on the basis of a Supreme Court order in 1997.\u00a0 Kerala Motor Vehicles Department will implement the policy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Soon state government will roll out a new outdoor advertisement policy\u00a0in a bid to increase safety and aesthetic of the city. The policy is aimed at freeing streets and stretches from hoardings and arches and to minimise accidents caused by them. The policy is aimed at freeing streets and stretches from hoardings and arches and […]<\/p>\n","protected":false},"author":44,"featured_media":22691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,4],"tags":[],"class_list":["post-24560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-news","category-general"],"_links":{"self":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts\/24560"}],"collection":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/comments?post=24560"}],"version-history":[{"count":0,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/posts\/24560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/media\/22691"}],"wp:attachment":[{"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/media?parent=24560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/categories?post=24560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entecity.com\/news\/wp-json\/wp\/v2\/tags?post=24560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}