{"id":5694,"date":"2012-12-09T22:46:27","date_gmt":"2012-12-09T17:16:27","guid":{"rendered":"http:\/\/news.entecity.com\/?p=5694"},"modified":"2013-02-01T11:44:24","modified_gmt":"2013-02-01T06:14:24","slug":"ace-director-lal-jose-in-a-new-avatar","status":"publish","type":"post","link":"https:\/\/entecity.com\/news\/ace-director-lal-jose-in-a-new-avatar\/","title":{"rendered":"Ace Director Lal Jose in a New Avatar"},"content":{"rendered":"

Government of Kerala and CCDU<\/a> (Communication and Capacity Development Unit) are coming out with an Ad campaign about water scarcity, a crucial problem being faced by the state.<\/p>\n

What makes this campaign different is the actor in the Ad, who is none other than the celebrity director Lal Jose<\/strong>. Maybe, this the first time, that Lal Jose has faced the camera for such an initiative.<\/p>\n

The Ad film is being done by C-DIT with Shri Sapnesh<\/strong>\u00a0Varachal<\/strong> as the director.\u00a0The camera work is handled by Shri\u00a0K.G Jayan<\/strong> Deputy Director at C-DIT. The film opens with Lal Jose standing on the banks of Nila. He shares his concerns over the slow death of the river and vanishing water sources. He says that the greed of man is destroying our great heritage and culture.<\/p>\n\n\t\t