The idea is simple-You walk into a shop. Facedeals camera picks up your face checks you in on Facebook and sends a message to your phone offering you a discount code, exclusively for you. You may ask yourself how cool is that? Facedeals gives a new, seamless way for Facebook users to check-in at their favorite shops.<\/p>\n
This new facial recognition technology can be seen on the Steven Spielberg\u2019s box office hit \u201cMinority Report”<\/strong>. You must be familiar with scene in the film where Tom Cruise walks into a mall while his eyes are getting scanned by dozens of cameras. And the screens call him directly by his name.<\/p>\n The Facedeals<\/em> custom-developed camera which is installed on shops\/ stores uses your photo that is recently tagged or uploaded in your Facebook account to recognise as you walk into the shop and build a personal profile. It analyses your Facebook page \u201d like\u201d history and figure out what kind of deals and discount will appeal to you But first you have to install the app on Facebook and give permission for the app to scan your face through most recently tagged photos. Anything for a little discount Right?<\/p>\n One of the things that make this unique app even more unique is that, it doesn\u2019t need any sort of interaction from you. You don\u2019t need to manually sign in to get the best available deals. Facedeals also benefits the shop keepers and businesses. Companies will be able to know their most loyal customers. They can use the Social Media network as a way for spreading their brands to all Facebook friends of the customer.<\/p>\n The Trial run of Facedeals system is already being carried out in shops and bars of Nashville, Tennessee in United States. The company RedPepper Lab has plans to expand this service to other major cities worldwide in the near future. People are having mixed response to the new concept. While some people love the idea, some are sceptical and fear that their personal data is exposed.<\/p>\n
\nThe Facedeals learns how you look like as more pictures of you are approved. This data is stored and is used every time you walk into a shop\/store which has Facedeals camera installed. However the face deal is a third party application and has no connection with the Facebook developers. The app is a combination of Facebook Graph API<\/strong> and other open source technology including Raspberry Pi, Open CV and Arduino. The cameras can be configured remotely and require a standard 110 volt and a Wi-Fi connection.<\/p>\nSo what\u2019s the downside?<\/h3>\n
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<\/a>For Facebook the facial recognition system<\/strong> is not a big deal. We all know Facebook recently acquired Face.com an Israeli company which specialises in facial recognition technology. What you don\u2019t know is that, Facebook is using facial recognition technology in their “tag suggestions” system to identify people in the photos. Moreover “Trap Wire surveillance system” is already used in United States to search for red flagged individuals and criminals.<\/p>\n