‘Neeyane’: Song creating new wave in Malayalam Music!
Two years back Sanju Jaison a.k.a San Jaimt along with his friends made the sensational video ‘We’re Sorry’ which was inspired by the mounting number of atrocities against women in the country. Now, Sanju and his friends are creating a new trend in Malayalam music with their romantic track ‘Neeyane’ which was released on February 14th. ‘Neeyane’ is a hip hop song which has one of the finest Malayalam melodic elements combined with rap. It was San Jaimt’s concept and idea of a Malayalam and English rap mix that gave birth to the song. When he dreamt about a rap musical endeavor, he had a clear idea how it is going to turn out. He had laid a strong and dependable foundation by creating a musical treat with Indo–Western mix. The song has already created remarkable response among the viewers.
‘Neeyane’ is a hip hop song which has one of the finest Malayalam melodic elements combined with rap song.
After establishing himself as a western singer, taking up a project like Neeyane where rap is seconded with an Indian melody was a very crucial step for San Jaimt. “I have never tried this genre of music. But it was important for me to look in to every possibilities of making fresh hip hop songs. It is an experimentation to bring Malayalam element in a rap song that has the potential to go worldwide. I was very excited about the song. Fortunate I was that I had few friends who were equally passionate and who understood the ideas and took it further”, he added.
The melody of Neeyane has two phases; the fast paced rap makes us dance to the rhythm and the slow paced Indian music makes us smile and enjoy the melody. When San Jaimt was successful in composing the fast paced rap, Harish gave it a new feel by composing the Indian slow music which entwines the rap and gave it a spark which can ignite and elevate souls. “This is my second project with Sanju. I was really glad that he came up to me to give an attempt in penning down and rendering the Malayalam verses. I was really excited yet careful as this was my debut in playback singing. Neeyane was a team effort and will always be ‘a dream come true’ for all of us”, says Harish.
The idea to support this musical treat with a visual delight embarked Girish’s (Director/Actor) journey with the song. After a month’s effort, he framed a simple yet beautiful love story which did justice to the song and wonderfully conveyed the awe of the characters in the video. “I was very much inspired by the song. The romantic verses were indeed capable enough to stand alone but we understood the makeover will stand out if we have a good video to support it. Neeyane is a result of hard work, dedication and perseverance of each and every individual associated with this project”, he added.
Being a novice in the movie industry, Girish needed proper guidance and boost in making this dream come true. His find Nitheesh Kumar was far more than a creative director to Neeyane. The city based youngster has put his heart, soul and gallons of commitment from the day he took up this project. The support provided by Anandu (assistant director) is worth mentioning. His sense of inventiveness and resilience took forward the project in a much faster pace. Neeraj Ravi helmed the camera for creating the stunning visuals. The clarity of his vision and the expertise he owns in the field is well projected in the video and has helped it to reach the heights it claims now. The enormous task of editing Neeyane was well handled by Adarsh. His creativity is evident in the video from the mind blowing alignment of frames to the vibrant mixing of colors.
Nithya is far more than a heroine to this musical endeavor. She was with the team from Neeyane was just an idea. Her bond with the video is well conveyed by the warmth she spreads when she share the screen space with Girish. ‘Neeyane’ is far more than a dream for the team. It is the fuel that ignites everyone behind the initiative to go on pursuing their passion.