Theatres in the city blocks release of ‘Theri’ in Peyad SP Cinemas!

They even threatened to pull out from release of Theri in all city theatres.

Majority of the theatres in our city are upgrading their facilities to advance standards to provide a world class experience for the audience. Latest to the addition was SP Cinemas located in Peyad. Once a C-class theatre, the theatre underwent revamp with facilities like 2K projection, provision to screen 3D movies with Auro 3D sound system etc.

Vijay’s latest film ‘Theri’ was supposed to be released on SP Cinemas, but owners of different theatres in city urged the distributors not to screen the film in SP Cinemas.

The theatre which has modern standards and offer visual treat like any A-class theatre in the city faced underwent difficulty due to the intervention of other city theatres. Vijay’s latest film ‘Theri’ was supposed to be released on SP Cinemas, but owners of different theatres in city urged the distributors not to screen the film in SP Cinemas. They even threatened to pull out from release of Theri in city theatres. The distributors had no other choice than agreeing to the demand of them and the release of the film in SP Cinemas was blocked.

Theatres in the city blocks release of ‘Theri' in Peyad SP Cinemas!

Sp Cinemas Peyad Hall

The distributors had no other choice than agreeing to the demand of them and the release of the film in SP Cinemas was blocked.

Kali was the first film released in SP Cinemas after renovation. Theri was charted for release this week, unfortunately it didn’t happen. “I still can’t understand why the distributors withdrew the release of the film. Many still believe that theatre business is a monopoly. People love to watch films in high-quality theatres and if the film is good all theatres will be having a great time. This has been a terrible experience and I will be addressing this issue in Kerala Cine Exhibitors Association”, added Justin, the owner of SP Cinemas. Fahad Fazil’s ‘Maheshinte Prathikram’ is being run in the interim.

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