The e-commerce portal celebrates the third anniversary of its first sale on October 16
Kada.in is the first online grocery store in Kerala. As of now it offers its service exclusively to Thiruvananthapuram city. The company is all set to expand to Kollam, Cochin, Calicut and Trissur in a few months time.
Kada.in is all set to expand to Kollam, Cochin, Calicut and Trissur
The e-commerce portal celebrates the third anniversary of its first sale on October 16. There are some attractive discounts and offers available on the website as part of its birthday bash. It’s just about the perfect time entecity.com caught up with Thiruvananthapuram’s own online store. Here is all what you need to know about the pioneer of online shopping in Kerala.
Standing out in a crowd
Like all e-commerce companies in India, kada.in sells things on the internet. But unlike many other companies in this field, it takes care of the whole operation from start to finish. No middle agents are there. No courier companies are there. Kada.in does everything from taking orders to delivering the items to the buyer’s hands.
Kada.in has a foolproof quality-control mechanism to ensure that the fish, meat, vegetables and fruits are fresh
You can order the entire range of groceries either on kada.in or with its mobile app, such as packaged edible items, edible oils, cosmetics and toiletries, pesticide-free fruits and vegetables, fresh meat and fish, CDs, sweets, personal care products, household products and kitchen accessories. In short, you can find everything you will see in a super market on kada.in. The company has a foolproof quality-control mechanism to ensure that the fish, meat, vegetables and fruits are fresh
Kada delivers at almost anywhere within the Thiruvananthapuram Corporation limits.
When you order an item, you can specify the preferred time and location of delivery. The company’s own delivery executives bring the items to the specified delivery location. They will deliver at almost anywhere within the Thiruvananthapuram Corporation limits.
Having an own delivery mechanism seems to be an advantage for kada.in, as it helps them keep an eye on the quality of the items and the timely delivery. The company has a team of 50+ employees. It also has four delivery vans, equipped with thermal climate control facility. The facility keeps fish, meat and other perishable commodities fresh.
A quality-conscious approach
Kada.in has a spacious, state-of-the-art godown facility in the city, where they store bulk of their groceries. Plus, they have tie-ups with some of the best shops and brands in the city, like Aroma Fresh, Habeeb Vegetable Shop, Jaivasree, Head & Tails Pet shop, Sweet Mahal, Ocean Fish and Meat, Seasons CD & DVD, B-Six Fish Stall, Suguna Chicken, Spring Vegetables, KEPCO and MPIS, Donut House and Giggles Baby Products. The company has plans to add more than 100 vendors in the system within the next few months.
A well-trained quality checking team and well-maintained facilities seem to be the backbone of its operations. It is getting recognition for its efforts too. Recently kada.in became the first HACCP food safety certified online supermarket in India.
Special offers galore
Apart from the high quality and cost advantage, kada.in provides some attractive offers too. Three of its recent special offers are worth mentioning: Kada Paper Money Offer, Thursday Market and Kada Shop and Win Offer.
Kada Paper Money Offer
Kada buys old newspaper from customers @ Rs. 10 per kilo and gives them gift coupons worth the amount
Kada Paper Money Offer was an innovative socially responsive initiative from kada.in. The company buys old newspaper from customers @ Rs. 10 per kilo and gives them gift coupons worth the amount, which can be used for purchasing groceries on kada.in. It was kind of a barter system that many customers found useful.
The offer period is now over. But it got a tremendous response from customers. The best thing about the scheme was the ease of use. All the customers had to do was to just send an sms or an email. Kada’s executives did everything else: collecting newspapers from customers’ homes or offices, allotting gift vouchers and then delivering the groceries to the respective households.
Inspired by the a success of the Kada Paper Money Offer, the company is planning to take this initiative further by buying plastics and other recyclable scraps in the same manner. After all, a city is green only when its households are clean.
On all Thursdays there will be special items, discounts and offers
Thursday Market is something that gives a distinctive local flavor to kada.in. It tries to replicate the concept of village markets in Kerala. On all Thursdays there will be special items, discounts and offers on kada.in. You will find many items that are usually not available online at attractive prices on all Thursdays on the website. It is something unique in the online market space.
Shop and Win Offer
Shop and Win Offer is a weekly scheme. If you purchase from kada.in for more than Rs. 2000/- in a week, starting from Monday to Sunday, you get a chance to win gift coupons worth Rs. 1000/-. There will be a lucky draw of customers who have spent Rs. 2000/- in that week. The lucky winner of the week will get a gift coupon of Rs. 1000/-.
Kada.in will start its operations at Cochin, Kollam, Thrissur and Calicut shortly.
If something is accepted by the people of Thiruvananthapuram, the whole Kerala tend to accept it later on. Following the overwhelming thumbs-up from the capital city, Kada.in is planning to spread its wings to other cities in Kerala. It will start its operations at Cochin, Kollam, Thrissur and Calicut shortly.
Till it happens, kada.in will remain an exclusive domain of Thiruvananthapuram. As online purchase is coming of age in the erstwhile royal city through responsible sellers like kada.in, customers in the city are becoming well and truly the kings.